Fondation Émergence

Fondation Émergence wanted to turn quiet allyship into a loud, proud movement. So, we created The Ally Effect, a bold campaign inviting people to stand up and be counted. From the initial brainstorm to the final rally that brought hundreds to the streets of Montreal, I was proud to help shape every step of the journey. The result? Over 16,000 “I’m an ally” clicks that turned online pledges into real-world momentum for the LGBTQ+ community.